ABOUT THE CUSTOMER
La Garriga
City based in Catalonia with a natural places and modernist architecture.
The visual identity that La Garriga represents is based on an easy-to-read typeface, in small and large format, accompanied by an iconographic family created.
The Garriga style is full of life, character, icons and symbols, customs and ways of life, with emblematic places, landscapes and a very particular horizon. The aim was to develop a sense of belonging with each icon. The municipality is ours and at every step we recognize its accent and attitude.
ABOUT THE OBJECTIVE
The city needed a unique visual identity that represented each of the distinctive and characteristic features of the municipality
The challenge presented was very clear; the city needed a unique visual identity that represented each of the distinctive and characteristic features of the municipality. The connection between modernist architectural elements, nature, citizenship and entities serves as the main concept to design the entire identity.
The brand is represented by the logo in one color and, optionally, is accompanied by the claim.
Branding: Logo construction
The proportion is worked from the height of the body of the logo. This size (X) serves as a basis for establishing the dimensions and separations between elements.
The claim is aligned in the center with respect to the image type, is located at a distance of X with respect to it and has a body width of X/3.
Proportions
Isotype
It is the element that symbolizes the brand, allowing it to be identified and differentiated without the need to be accompanied by text.
It represents nature from a leaf that, when repeated, creates a flower. In addition, it gives rise to the rest of the iconographic elements that make up the new visual world of the Garriga.
The Mont typeface will always be used with SemiBold weight for the name of the Garriga and Regular weight for the claim.
Branding: Typography
In today's digital age, imagery is paramount in grabbing attention and telling a compelling story. As a creator specializing in product photography, I craft visual narratives that shine on social media platforms (XXSS) and design an array of mockups to showcase and advertise various services.
Branding: Mockups
Publicity and brand aplication
Moreover, I understand the significance of mockups in conveying the essence and utility of services. By generating comprehensive and visually captivating mockups, I bring services to life, allowing potential customers to envision and engage with what's on offer.
